The team over at 37Signals recently started offering 91 essays across 171 pages of an ebook on web app software development at the respectable price of $19.
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it’s a book of ideas.
If you’re a Rails advocate, Pragmatic Programmer or just interested in expanding your knowledge by hearing the opinions of the successful then you can grab 4 free essays and consider the purchase of the other 91 by visiting their Getting Real book site.
Although don’t expect these to turn you into the next 37Singals. All those who’ve tried to copy have met with derision. You’d best come up with an original idea on top of that knowledge. 
